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Continental Tyres reinforces AMG Driving Performance Tour 2012 at Yas Island

·	Global partnership encourages regional customers to experience an exquisite driving performance ·	Continental showcases perfect match for Mercedes AMG cars, with superior tyre performance in extreme conditions and wet weather simulation

Abu Dhabi - UAE April 2012: Automobile fans in the region were introduced to the legendary power of Mercedes AMG and the exemplary prowess of Continental Tyres at a unique driving event held in Abu Dhabi. The 2012 edition of AMG Performance Tour Middle East introduced new models of cars and tyres - the E 63 AMG, the SLK 55 AMG and the ML 63 AMG cars which are characterized by a blend of outrageous levels of power with traditional Mercedes comfort matched by Continental’s ContiCrossContact UHP and ContiSportContact 5 P tyres are well known for their very sporty, well balanced performance on dry and wet tracks, both. The result was fostered unique driving experiences which allowed the guests to explore the high performance features of ultra-sports vehicles fitted with special tyres.

“One of the key factors for success in the Middle East is the perfect combination of premium cars and premium tyres. It is a magical formula. As the global partner and official tyre provider of Mercedes AMG, we continue to appreciate and cherish the support of Continental Tyres. Yas Island is another great example of how we can showcase our prowess alongside each other,” said Martin Buday, in charge of Continental activities in the MENA region.

AMG deploys Continental tyres on most of its tuned vehicles, and continues to work alongside the European tyre giant for numerous tests related to performance capability. As the global tyre partner of the Mercedes AMG Driving Academy, Continental supports 16 annual events at renowned race tracks across the world. Yas Island 2012 marked its third edition in the UAE, and covered a broad audience from the GCC states and Jordan.

Bernd Beckmann UHP-PDT Tuning / OE AMG explained how the event created the ideal setting to present the tyres, and experience their performance. “This is an extraordinary session with clear focus on control in critical situations, over diverse driving situations like kick-plates, track straights, circuit racing, and slippery and wet conditions. Not only were we able to demonstrate the full potential of our products, but we also introduced our technological advancements directly to our customers. Participants were left awestruck about the exceptionally reliable braking properties of the ContiSportContact 3, and ContiSportContact 5 P tyre models,” he said.

The ContiSportContact 5 P was ranked as ‘exemplary’ in a summer tyre test conducted by AutoBild Sportscars in March, pitted against eight other models in the size category 245/30 ZR 20, on a VW Scirocco R. The tyre is particularly commended for its ‘short stopping distances, precise steering response, and very low rolling resistance’. Meanwhile, Auto Zeitung magazine named the ContiCrossContact UHP as its test winner over other premium products, for setting the standard in ‘braking and pulling on gravel surfaces, steering precision and wet weather performance’.