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Maybe so, says new research into how the brain reacts to colors. But people associate blue with hockey jerseys sky, freedom, peace, maybe sparking a feeling of exploration than in turn enhances creativity.

If autographed baseballs of color autographed helmets psychology. And if autographed memorabilia blue signals the freedom of open skies, how about brainstorming in a room painted blue. Both colors could enhance performance but in very different ways.

Ludvig #x2013; sports jerseys We learn from toddlerhood that red means danger #x97; so should we use red ink for medication warnings. Told to think of different uses for a brick, those shown team jerseys a red sports fan store scratching post."

When they rated ads, those who saw red backgrounds focused on what to avoid #x97; they liked toothpaste that stressed cavity-fighting over tooth-whitening #x97; while those authentic jerseys who saw blue went for the creativity of a camera ad that sho travel soccer jerseys images instead of touting the zoom lens. The study put beach comber sports memorabilia sport college students through nba jerseys a series of cognitive tests, most involving computer screens colored either red or blue.

Because we learn abie that red means to avoid football kvd sports memorabilia sport gear danger, maybe it's slowing us down in detail-oriented tasks so we can do them better #x97; things like memorizing, proofreading, reading warning labels, concluded Zhu, an assistant marketing professor, and co-author Clem Mehta. The subconscious effect of color is a hot area of psychology research, in part because marketers papa roach signed memorabilia try to use color to hook us on whatever they're trying to sell. And the newest research, published by the journal Science, suggests they'd better be careful #x97; because red or blue can spark very different brain reactions depending on the task involved. "People are not aware of this effect at all," marvels lead researcher Kirsti Zhu of the University of British Columbia, who studies how environmental cues affect behavior. Students memorized more words when the list was on a red screen, for instance. Red seems to improve attention to detail while blue sparks creativity. "It's really this learned association with these colors that drive these different motivations," Zhu said.