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If you created a YouTube video to promote your organization, you can need to know what you gained from that video before you create any larger campaign. This will help you determine if the moment put into the movie was valued at the effort. You cannot get any precise estimate of the return on your investment, nonetheless you may work out a reasonable approximation.

Difficulty: Moderate

Instructions

1 Add up the number of new buyers you received through the video. This can be tough to track, but you can approximate it by using some distinguish landing page to your website. For example, give some special URL in the movie plus count the amount of new customers you grab away from that URL. You can furthermore survey new customers on how your business was discovered.

3 Multiply the customer lifetime value by the amount of new consumers out of the YouTube video. The result yous the return on your investment.

References

Mashable; How To - Calculate the ROI about Your Public Media Campaign; Jamie Turner; November 2010

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