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How to keep your retail sales growing in the economy recession? One of your best options is to use digital signage advertising, because you always have to advertise your products or services to promote sales, especially during the economy recession.

Digital signage displays vary in size, shape and complexity, but essentially they all boil down to a basic concept: an LCD screen (or plasma) that plays advertising, promotions, branding or marketing content.

And comparing to traditional advertising such as printed banners, digital advertising has so many advantages including enhanced customer experience, better service and brand awareness.

The most common type of digital signage that you can use is a LCD advertising display which is a LCD display with a built-in media player and hosts the ads locally on a memory card, in a lockable, safe partition.

For chain stores, a common problem with static signage and printed posters is ensuring all campaigns and adverts remain consistent, some stores, due to delivery or staffing problems may take several days to fit their store with the relevant media, but with an LCD ad player this problem is eliminated as content can be uploaded centrally and remotely, and in real time.

The purpose of using LCD displays for advertising is for in-store video display. It is a great exposure for both the company brands and products. You may have seen them installed at shelf edge in stores or mount on wall offering the latest discounts info and the advantage on products and prices compared to other competitors. Sometimes the LCD advertising displays provide demonstrations to show customers what great function and features the product is and how simple to use it. While selecting such a LCD advertising displays, it is very important to remember where you will be using the LCD displays for ads. Then you need to choose the proper size LCD advertising display for your application.

Another optional for digital video display is to integrate an open frame to other POP / POS displays which is with a framing. Use an open frame LCD display to fit into your design or display to spread your newest commercials. Open frame LCD displays are very easy to be integrated to wood or plastic frames to match your design.

The open frame design saves space, but not compromise in quality components. Open frame LCD displays can be used as a display panel in retail stores, restaurants, hospitals or any other institution.