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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the web landscape to the point that in 2012 greater than 50 percent of all Access to the internet was being done via handhelds of some type. About 45 percent of mobile owners are employing their devices to download social network apps. In fact, 35 perc of Android and iPhone owners in the U.S. use apps including Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for cell phones. So, for example, when users type in to a smartphone, the GoNewSocial site actually understands that they are visiting the site from a mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the opportunity target these Mobile Customers through providing mobile coupons using cellular devices are gaining popularity. As mobile users are more acclimated to sharing their whereabouts via mobile phones, they're also are becoming more ready to accept receiving ads and mobile coupons strongly related where they are at the moment. In fact, more than 50 percent of respondents established that they wanted to receive location-specific advertising, with mobile coupons a more appealing incentive than check-ins. GPS and applications including Google Maps ranked highest then Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller display size; designing messages which are short, instantly understood, and effective; and developing a call for action with minimal steps. Studies have shown that mobile ads perform about 5 times better than Internet ads. The most typical mobile ads are simple text links and display adds which are sold based on cost per clicks, cost per acquisition and price per thousand. These ads less difficult like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing methods to drive participation at exhibitions in order to drive traffic to retail environments. Make offers which are specific with the buying habits of your mobile customers the industry big opportunity for Local Marketing. Mobile Apps There are now numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Most companies are using mobile apps to improve brand awareness and affinity. Your business can, too. However, you must have a thorough understanding of your audience. The simplest way to use apps is to create something that is both useful and valuable. Moreover, it should be functional. Some apps ensure it is easy to make purchases with a few clicks. For example, the ShopRite app allows customers to look at and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free of charge version of your app then let users decide whether they are willing invest in a premium version with additional features and content. For instance the widely popular Angry Birds iPhone game. Its ongoing promotion would have been to offer a free version, while paid subscribers were given access to more challenging levels along with other free add-ons.