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Search engine marketing (SEO) is the process of increasing the visibility of your website or possibly a web site searching engines' "natural," or un-paid ("organic" or "algorithmic"), search engine results. In general, the previous (or maybe more ranked about the search results page), and much more frequently a site appears inside the search results list, the greater visitors it is going to receive from your search engine's users. SEO may target different kinds of search, including image search, local internet search, video search, academic search,[1] news search and industry-specific vertical search engines like googlePosicionamiento Web.

As an Website marketing strategy, SEO considers how search engines work, what people search for, the specific keyword phrases or keywords typed into search engines and which search engines like yahoo are desired by their targeted audience. Optimizing an online site may involve editing its content and HTML and associated coding to both increase its relevance to a particular keywords also to remove barriers to the indexing activities of search engines. Promoting a web site to boost Posicionamiento Web en Google the volume of backlinks, or backlinks, is an additional SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a phrase adopted by a niche of consultants who execute optimization projects on behalf of clients, and by employees who perform Search engine optimization in-house. Website optimization may offer SEO like a stand-alone service or as part of a broader strategy. Because effective SEO may need changes towards the HTML source code of a site and site content, SEO tactics may be included in website development and design. The word "search engine friendly" enables you to describe website designs, menus, content management systems, images, videos, shopping carts, as well as other elements that were optimized when considering internet search engine exposure.