This is why i love life 34



Most life insurance firms supply primary mail pieces to their agents for use within prospecting and advertising. However, many of these pieces tend to be less besides customer-friendly, and therefore ineffectual at attracting new customers. The power of immediate mail marketing success occurs from the quality of the mailer. According to the Selling Survival Kit, "Direct mail can become the most predictable also steady way to generate new clients." If you have the time, energy, plus means to produce your own life insurance direct mail piece, your marketing campaign results may be dramatically better.

Difficulty: Challenging

Instructions

1 Determine your target market. Take into account who you want to attract through your mailer. Choose any distinct county, city, or area with which you strategy to mail. Decide on the age, income level, family standing, and any other important factors of the folks you want to entice since new clients. The most prevalent target markets to which life insurance agents post mailers are retirees plus wealthier upper-midst quality families. Although these demographics might appear perfect with your life insurance prospecting, bear with mind that these 2 groups are constantly bombarded by additional insurance producers for the very same ambitions, which has resulted in insensibility to selling efforts. Attempt to make lists that are really specific to some particular niche or class of persons that you can relate to and easily create concord along with.

2 Decide whether your mailer will be in the form of a postcard, or a letter or flyer inside an envelope. Postcards are more difficult to design, but price significantly less to mail. Flyers inside envelopes are easier also less expensive to create, although require more postage. There are pros and cons to each type about mailer, and the only way to truly unearth from which is better is to test both. Historically, postcards have yielded very much better results along with younger recipients, a truth that is is most likely attributed to their fast-paced lifestyles, while envelopes tend to generate greater results together with senior voters.

3 Pattern your postcard or flyer using Adobe Photoshop plus Microsoft Term. These programs allow you to customize the font, colors, size, plus layout of your mail piece. Have the spare time to produce a high-quality mailer that will make the receiver halt and receive a good look by it. Be sure to include a "call to action" from your mailer that instructs the recipient to contact you. Designing the mail bit remains the most important step from achieving achievement with your own life insurance mailer. If your target industry remains one particular composed of more educated, sophisticated consumers, you should focus on the actual content of the mailer rather than attempting to affect your receivers along with fancy artwork or complex images. Though, if your audience is probably to be less educated and of some lower earnings bracket, the best results will typically come out of flashy designs, large lettering, also less real information. Your goal along with this group is to entice them to speak to you for more details.

4 Print your flyers plus envelopes using any color laser printer with the very best quality. This type of printer will require reduced moment to print each piece, also does not result in the soft and moist ink places that come from inkjet printers. If your mailer yous a postcard, it remains best to have it commercially printed. Here are countless websites and companies that will produce several hundred postcards on full color with very little funds.

Tips & Warnings

While sending flyers or letters inside envelopes, it is vital that you find a way to make your mailer stand away from the recipient's normal bills, junk mail, and other solicitations. Contemplate using colored envelopes and hand-writing the addresses on the front, and be of course to use ordinary stamps instead about a postage meter. This implies that more free time was taken to prepare the envelope, and the recipient yous more likely to available it. Prospecting using direct mail techniques can become very costly. It is important that you do not rely completely on each one marketing or advertising method, but instead combine tactics that can perform together to increase positive responses.

References

Marketing Survival Kit: Useful Use of Direct Mail Selling Approachs website: 10 Ideas for Improving Your Direct Mail Response Rates

Resources

VistaPrint Lumpy Mail Mullaney Cookson Selling