NananneSnowden586

When people start to build a Fitness Business they only want to get personal training customers... nothing fancy. Just customers... ones that pay preferably so specialising in a particular area doesn't cross their minds marketing systems for personal trainers.

If you do any other have a look at marketing (which I recommend you do) you'll hear that you HAVE to specialise and "If you attempt to appeal to every one, you'll attract no one" such sayings have truth but are not very useful for your requirements when you're getting started so I'll try to expand on them to give it more meaning in your marketing

When you generalise (try to attract everyone) you:

Don't have any real focus in your personal trainer marketing programs, your materials certainly are a little woolly and do not address a specific program that your potential client base has

You may not know where to start together with your marketing yourself as a personal trainer if you help anybody who wants to tone up and slim down, where would you go? But in the event that you help bodybuilders using their 16 week contest preparation, or office workers with lower back pain, or very first time half marathon runners with their 12 week training, or new mums with fat loss. You'll find out where they congregate online and offline, write your marketing according to them and ensure it is specialist