User:TalyahBrokaw957

SEO copywriting differs from standard copywriting in that you have two audiences, essentially, the search engine spiders/algorithm plus the readership. Here are a couple of solid tips for better SEO copywriting.

How does a writer produce good SEO copy? Writers consistently fail to produce good SEO copy because they don't know what it is, or they focus on the wrong aspects. Your content will never be read or be effective if it is poor quality. And at the same time, if you want to impress the search engines, then poor content will only backfire. If your content is great, then it is possible that other sites will naturally want to link to you. This kind of situation only occurs when something happens that has something that can become viral in nature. However, this is rare and cannot be counted on in any serious way. If you find you need to use the same keyword a lot, then you can write some kind of variation of it to get your point across. But what you can do is use synonyms for such situations when you need to use the same keyword multiple times. Keywords used with too much frequency can look like keyword stuffing and you could get penalized by Google and others. But when you have a wide range of synonyms, search engines would consider your page important. Then you're talking about LSI, or Latent Semantic Indexing, and then it's all well and good with Google. Google will also assess your site in this way, and it's based on how related all the words/content are to the overall theme of your site. Your title serves two functions because it has to be readable and attract attention, plus it needs to satisfy SEO requirements for the search engines. Always write your title for each page in the H1 tag for that page. Of course your content will also be optimized for the primary keywords/phrases for each page. If you want to do well in the search engines, then you need to include these optimization factors. The value of the H1 tag is immense, and it can help you rank better in the long run. If you have subheadings, and you should try to use them, then be sure to code them with the H2 tag.

Never, but never do fluff - every word in excellent copy has a reason for being there, so never violate that principle. Every word you write for a particular piece has to be related and relevant, otherwise you'll be detracting from the impact of the copy. Search engines like targeted information and so do the readers. But don't interpret that to mean you'll be playing with the amount of content in your copy. It's just a necessity that you find the appropriate balance with quality and quantity. The length can vary with the situation, but a good rule of thumb is to aim for roughly 400 words. But in the end it's always best to look at the individual situation where the content will be publish, and then just go from there. For example, if you're trying to explain something that's taking you more than 1,000 words, then by all means keep it that way. The only thing that you need to keep in mind is to not make your content lengthy just for the heck of it.

Aim at helping your readers, the search engines will automatically like you. Always continue your learning and build on what you've read today. But do keep in mind that you should never stuff your keywords anywhere, Google is heavy on that one. Just keep moving forward and take action on something every day.

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