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The WNBA was made in 1996 with the National Basketball Association (NBA), based on the popularity about woman's basketball subsequent the 1992 Olympic Games. The WNBA's 13 teams obtain struggled to change their top-flight talent also support away from the NBA in popularity among basketball fans. The Los Angeles Sparks and the New York Liberty may have created dynasties during the league's early years, but some number of franchises have collapsed with the past. Your WNBA franchise should learn out of the lessons of the Portland Fire, Miami Sol plus other defunct teams as you lobby for inclusion from the league.

Difficulty: Challenging

Instructions

Things You'll Need

Franchise strategy Minimum $1 web site million for franchise fee

Apply with a WNBA Franchise

1 Gather local financiers and venture capitalists. The purpose about this team remains to assemble the money needed to start some WNBA franchise. Venture capital firms like AustinVentures coupled with women's basketball fans along with disposable income can support you reach your $1 web site million franchise fee. Your franchise will get off to a far better start with surpassing $1 web site million in initial investments to demonstrate viability in the first season.

2 Produce a franchise strategy. This plan to your WNBA squad should account with character salaries, selling, ticket values and other financial worries. The WNBA's salary cap keeps player salaries under $1 website website, internet site internet site website per season, still any complete roster can push your payroll near $1 million. WNBA franchises have failed in the previous due to overlooked expenses like advertising, staff payroll and securing stadium rights.

3 Recruit a local woman's basketball legend to act as the spokesperson for your WNBA franchise. Ask any former competitor or coach at a local school to approach business leaders, congressmans also other community figures to gauge interest on a WNBA franchise. Your franchise's ambassador to the community should become a prominent part about the team, whether it is whereas president, common manager or train.

4 Hire some front office, party staff also marketing division for your WNBA franchise. Your the front office may be little additional besides your coach, a scout and interns looking through tapes with prospective players. Add a trainer and some handful of college interns in preparation for tryout camps at the start of your franchise. Your marketing department ought to be versatile enough to tackle advertisements, ticket sales and media outreach.

5 Choose a listing about team names, logos and colors for local fans to pick out for your WNBA franchise. Create a basic Web site with your franchise with an online poll asking fans to choose the franchise's symbols and colors. Print each report emerging away from your franchise in crew colors in the logo at the best to create brand reputation.

9 Increase exposure with your squad. This can be accomplished in contacting radio, Television and paper correspondents about your WNBA franchise. Couple some press release from your franchise staff through just one-on-one particular call up with writers, reporters and on-air personalities to response query approximately your squad's prospects. Your WNBA franchise may gain various momentum while ensuring media coverage once play starts through an initial media blitz.

1 web site

Present your franchise plan, franchise fee and other supporting documents to the NBA league office in New York Town, New York. The NBA acts whereas the arbiter for league expansion by looking at financial viability, potential fan turnout also league health. Function by a sports lawyer in the days preceding this meeting to discover if your franchise plan remains sound.

11 Approach your town's NBA and college basketball party. This outreach effort is to gain help during deliberation by the commissioner approximately your franchise. Speak along with university sports directors also executives with the closest NBA team to lobby on your franchise's behalf. Dispute that your WNBA franchise will boost exposure to basketball with the group also bring more people out to basketball games to win support from these representatives.

Suggestions & Warnings

Scout college and WNBA players as you start your WNBA franchise. Inside the inaugural season of your franchise, you will experience picks on the top of all 3 rounds to recruit gifted university players. The WNBA furthermore runs an growth write ahead of a new team's first season where a player can be chosen from every existing crew.

Run tryout camps after your WNBA franchise is approved to locate concealed gems amongst local basketball characters. Invite university players away from every institution in the state to increase a great relationship together with homegrown talent. Hold off application for your WNBA franchise within response to league contraction, economic problems plus additional problems that is influence the league's health. Read the WNBA Web site and additional woman's basketball publications to locate outside if existing groups are relating to to collapse. Your franchise will probably be rejected if the WNBA is within the midst of contraction rather than enlargement.

References

AustinVentures UIC Pavilion

Resources

Hoover's report on WNBA WNBA

Photo by way of Jeffrey Simms Photography (Flickr) ;