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Social bookmarking is a approach for Online users to organize, retailer, manage and search for bookmarks of resources on line. Quite a few on the net bookmark management solutions have launched because 1996; Delicious, founded in 2003, popularized the terms social bookmarking and tagging. Tagging can be a significant feature of social bookmarking systems, enabling users to organize their bookmarks in flexible ways and develop shared vocabularies generally known as folksonomies.

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The concept of shared on-line bookmarks dates back to April 1996 with the launch of itList, the attributes of which included public and private bookmarks. Within the subsequent 3 years, on the web bookmark solutions became competitive, with venture-backed companies such as Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market.[5][6] They provided folders for organizing bookmarks, and some solutions automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to email their bookmarks to others[9] and displayed Backflip this page buttons on partner websites.[10] Lacking viable income models, this early generation of social bookmarking firms failed as the dot-com bubble burst - Backflip closed citing economic woes at the get started with the 21st century. In 2005, the founder of Blink said, I don't assume it was that we had been 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some extremely slight differences in approach.

Founded in 2003, Delicious (then known as del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, similar services Furl and Simpy were released, in addition to Citeulike and Connotea (at times known as social citation solutions) along with the associated recommendation technique Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at corporations and enterprises. In 2007, IBM released its Lotus Connections item.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active services. Digg was founded in 2004 with a related program for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking may be helpful as a strategy to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have located social bookmarking service to be useful as an quick way to give lists of informative hyperlinks to patrons.

With regard to producing a high-quality search engine, a social bookmarking technique has numerous advantages over traditional automated resource location and classification software program, including search engine spiders. All tag-based classification of World-wide-web resources (for example internet web-sites) is accomplished by human beings, who recognize the content in the resource, as opposed to software, which algorithmically attempts to determine the which means of a resource. Also, people today can locate and bookmark internet pages that have not however been observed or indexed by net spiders. Furthermore, a social bookmarking system can rank a resource based on how a lot of occasions it has been bookmarked by users, which may be a more useful metric for end-users than systems that rank resources based on the number of external links pointing to it (despite the fact that each types of ranking are vulnerable to fraud, and both need technical countermeasures to try to handle this).

Social bookmarking can also be susceptible to corruption and collusion.[20] Resulting from its popularity, some individuals have started taking into consideration it as a tool to use along with search engine optimization to create their web page a lot more visible. The more usually a web page is submitted and tagged, the improved opportunity it has of being found. Spammers have started bookmarking precisely the same net page several times and/or tagging every page of their website employing a lot of common tags, obliging developers to continuously adjust their security system to overcome abuses.