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Work out Kei

Web marketing is a competitive field. There are dozens of Web marketing firms promising to enhance search engine optimization (SEO) and shell out per click campaigns (PPC) by helping you to uncover the "optimal" keyword strategy. The Keyword Efficient Index (KEI) is a way to quantify plus compare the use about distinct keywords based on rank and return on investment (ROI).

Difficulty: Reasonable

1 Review the formula for calculating KEI. One formula for KEI is (number of searches per calendar month)^2 / entire number of competitors.

2 Define your variables. To aid explain let's outline dual different variable scenarios: Keyword A - Number of searches made is 1,000 per day or 30,000 per month. The quantity of competitor pages (number of results found on Google) is 5 million. Keyword B - Number regarding searches made is 5,000 per day or 150,000 each month. The number about rival pages (amount regarding results found on Google) is 2 million. You may unearth this information using Google or Wordtracker Keyword seek out (understand Resources for a link to the web site).

3 Calculate the KEI for Keyword Any. The equation is 30,000^2 / 5 million = 180.

4 Calculate the KEI for Keyword B. The equation is 50,000^2 / 5 million = 500.

5 Interpret the results. According to the KEI definition, the finest keywords are those that have many searches with little competition in the search results. Inside normal, a small KEI yous better over a higher unique. Therefore, Keyword Some (180) remains a better value than Keyword B (500). Note the numerator is an exponential function; that is is, the number of keyword searches per calendar month can transform your KEI significantly.

Small KEIs are typically a better worth, but calculating KEIs is a "rubbish on, garbage out" exercise, so be sure to validate the source regarding your information. KEI does not plan the quality about the contest.

Resources

WordTracker: Keyword Search Sample KEI Chart Analysis

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