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How pinterest affect the business What is ‘Pinterest’? In short, it’s a social media environment that pulls inspiration from the bulletin board at your local coffee shop or the pin board in your college dorm room. It’s a live stream of images-called “pins”- pulled from other websites and categorized topically both by the website administrators and again separately by its users. Each image comes with three optional interactions: like, comment, and re-pin (to your board of pins). Whereas other social media are based on users generating their own content, Pinterest‘s ease of use and popularity is mostly because its users don’t create the original content. In fact, approximately 80% of posts are re-pins.† To avoid copyright violation, the pictures are almost all linked back to their originating sites-be they travel, lifestyle, or entertainment websites. How To Use Pinterest for Business Pinterest operates much like other social media in that it works best if you are fully involved in the campaign. For Pinterest marketers, you can’t just promote yourself and expect to garner a following. Instead, post pictures of related topics that you find useful, attractive, or relevant to your desired products or services mixed in with your own self-promotion. It’s kind of like Facebook or Twitter where you post information that is beneficial to users in the event they might become more interested in the personality of your company. How Businesses Can Use Pinterest And Reduce Their Legal Risks Of Copyright Infringement? Go ahead. Let yourself enjoy Pinterest. Pinterest is a pinboard styled social photo sharing website on which people can share what they find interesting and connect with people in the United States and abroad. Relatively new, this social media network is extremely popular. In August 2011, Time magazine listed Pinterest on its “50 Best Websites of 2011” column. More recently, Mashable reported that Pinterest is a “top driver for retailers.” Pinterest also has an app for iPhone, and a mobile website. Consequently, it would be a shame for professionals and businesses to shy away from Pinterest because there are some copyright legal issues surrounding Pinterest. However, businesses should use it by giving some thought to the images being pinned, and whether they have permission from the owner to use them, or, alternatively, believe they are protected by the “fair use” defense in the Copyright Act. 1. Legal Challenges Facing Pinterest. The idea behind Pinterest is to encourage users to surf the Internet and pin photos and material that they find interesting (translation: sometimes the creative and copyright protected works of other people). Pinterest explains the installation and use of its “Pin It” button as follows: “When you are browsing the web, push the “Pin In” button to pin an image. Once installed in your browser, the ‘Pin It’ button lets you grab an image from any website and add it to one of your pinboards. When you pin from a website, we automatically grab the source link so we can credit the original creator.”

2. Ways To Use Pinterest For The Benefit Of Your Business, And Reduce The Legal Risks. Setting aside Pinterest’s possible legal problems, your business can still benefit from Pinterest. However, your business should do so with some thought behind the legal risks. In deciding what to pin on your online bulletin board, your business should make an informed decision on whether you want to post only material for which you have permission from the owner, or have first worked through a site such as Creative Commons, or sites that use it, including Flickr and Google. Alternatively, you may be willing to try and use someone else’s picture, image, drawing, or art (all of which are entitled to copyright protection), and argue that it is a fair use. How Do I Know if Pinterest is Right for Me? Although Pinterest is a unique site and is simple to understand and use, does that also mean it will be good for your business? The answer is perhaps. Pinterest currently is gaining lots of popularity and Tampa SEO clients have been generating a bit of a buzz about it for their personal use. It should be noted that most Pinterest members are women although men are starting to use the site to get connected as well. Done correctly, almost any social media site buy pinterest followers can help drive traffic to your website if you can gain a following and maintain interest in your posts. Of course every business may not benefit from posts. Say you are an accountant, posting pictures of people pulling their hair out or tax forms may not be the right way to connect to your potential consumers. Think about how Pinterest can benefit you and do a test run to see if it’s worth pursuing. Pinterest is a beautiful (and effective) content marketing tool Pinterest is not only picking up steam in social media circles, it has become a proven source of traffic for blogs and websites, quickly surpassing current favorites like LinkedIn and YouTube. While lots of folks are flapping their jaws about the impressive statistics of Pinterest, some companies are quietly using this fabulous new tool to pin their way to better customer engagement and a visually interesting, personally appealing brand. My advice? Take a long, hard look at including pinterest as part of your 2012 content marketing plan. And start making your social media strategy more beautiful, one little pin at a time.