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About

Adam Willhoeft is an online marketing consultant, digital marketing consultant, online marketing consultant, social media consultant, digital strategist, social networking strategist and an online reputation management specialist. He works together with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and brings about the clients he works well with.

Skills and Experience Summary (2012) 7 yrs. experience, with specific to digital/social media strategies and digital media buying 4 yrs. experience in a project manager role Bought and optimized over $25,000,000+ in ad inventory for online campaigns Managed annual advertising budgets over $12,000,000+ Performance Driven - it all comes down to ROI Strong ability to influence key stakeholders and related decisions Capability to lead, work autonomously and collaboratively inside a fast-paced team environment delivering excellent results with a positive demeanor Strong history in managing client relationships and expectations Adapts to change quickly

Project Management

Proficient in the direct management of cross-functional production teams Managed a team of 8 (media buyers, designers, developers, and network engineers) Managed as much as 15 agencies/networks at one time to provide against the same goal Managed complex multi-disciplinary project teams through all phases with the project life cycle, providing leadership, coaching, and training to attain aggressive targets Evaluated deliverables to guarantee the work met requirements and maintained an advanced level of quality Fluent with the use of project management tools and methodologies. Advanced skills in Microsoft Project, Microsoft 'office', and Visio Ability to think “outside the box” and contribute to the improvement of internal processes Managed internet marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis Tracked and analyzed the performance of online marketing campaigns in order to recommend approaches to optimize programs that deliver value and surpass objectives. Strong analytical and problem solving skills

Digital Media Buying (Web|Mobile|Social|Video|Email)

internet consultant - Pay per click certified I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns P&L accountability and competitive against KPI’s Optimized and analyzed outcomes of purchased media to be able to maximize revenue opportunities, and reach campaign objectives Conducted A/B and multivariate testing to optimize landing pages Expertise in performance branding and digital strategies in national and international markets Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points Acquired web and mobile inventory in RTB from all of the major DSPs and ad exchanges by using DMPs on a CPA, CPC and CPM basis Capability to manage complex negotiations to successful closure and delivery Handled the tasks of generating insertion orders, broadcasting creative, and confirming ad space and tracked the delivery of purchased media Increased client cookie pools up to 100x Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)* Relationships with the media representatives within all the top advertising and mobile networks High proficiency in Excel for reporting and analysis Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)

Search Engine Optimization(SEO)

internet marketing consultant - Solid comprehension of search engine ranking factors, algorithms, site architectures and techniques. (Post Google Panda) Ranked a customer on the first page of Google for the keyword, “home phone” Extensive experience with keyword research, density analysis, reporting and linking tools Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan Ability to execute a link building strategy which will lead to improvement of leads generation and web prominence to be able to gain leadership position online Established progressive link building campaigns. Monitored competitor’s websites to determine “best practices” for improving website content, SEO strategy and leads generation. Understanding the social media environment, including blogs, social networks, article directories and forums as an important component for SEO. Researched, identified and established partnerships with authoritative web sites for link-building Up to date on current search engine news, trends, algorithm changes, and SEO recommendations