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Online advertising payment model by which payment is based solely on qualifying actions such as for example sales or registrations.

The actions defined in a cost-per-action agreement relate straight to some sort of conversion, with sales and registrations one of the most common. This does not include deals based solely on solely clicks, which are referred to specifically as cost-per-click or CPC.

The cost-per-action (CPA) model reaches one other end of the spectrum from the cost-per-impressions model (CPM), with the cost-per-click (CPC) model somewhere in the middle. In a CPA model, the publisher is taking all the advertising risk, as their commissions are dependant on good conversion rates from the advertiser’s creative units and Website.

Marketers searching for cost-per-action deals have several options. Publishers with considerable excess inventory might be willing to consider nonstandard offers. Sites specializing in incentive programs are in a position to offer CPA pricing on various types of leads, although the usual caveats concerning incentivized traffic still apply. Possibly the most widespread utilization of performance-based pricing is affiliate marketing, whereby merchants/advertisers determine what actions they wish to reward and how much they are willing to pay. The actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations one of the most common. This does not include deals based solely on solely clicks, which are referred to specifically as cost-per-click or CPC.cpabeyond Marketers looking for cost-per-action deals have a few options. Publishers with considerable excess inventory may be willing to consider nonstandard offers. Sites specializing in incentive programs come in a situation to supply CPA pricing on various types of leads, although the usual caveats concerning incentivized traffic still apply. Perhaps the most widespread use of performance-based pricing is affiliate marketing, whereby merchants/advertisers determine what actions they would like to reward and how much they truly are willing to pay.