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How to Grow Your Email List in Unusual Ways

As most people who work in internet marketing, you probably know exactly how important it is to have your own subscriber list which you can promote and sell your products and services to. You have probably repeatedly heard how the real money in internet marketing is in email marketing. The majority of this is quite real. Having the knowledge that you need a list has nothing in common with actually building one. It also takes a lot more than just hoping for the best after you've slapped up an opt-in box on your site. This article will show you a few ways you can get your opt-in rate up.

Offer a giveaway. Some feel this approach is cheating. Everyone adores getting something for nothing.

Most are quite happy to supply some information in return for a freebie. It can be compared to actually &quot;buying&quot; new subscribers but it is one of the best strategies to grow one's list, especially when it comes to people who have never done this before. The trick is to make sure that what you are giving away is worth having. You have to make sure the incentive offers such value that people will want to hang around to discover what other stuff you can give them and not leave as soon as they get their freebie. Your list will grow faster if you can recruit others to get sign-ups for you. This is a technique that's used by some retail stores to get lists of potential customers. They ask their employees to go out and get contact info from people and offer incentives to the ones who collect the largest number. Online marketers can do the same thing to build their lists. You might combine this idea with an affiliate program where affiliates are selling your products for you. Offer them cash bonuses for a certain number of emails. You can ask affiliates to collect emails, but remember that prospects have to agree to it separately, even if they purchased a product. Building a list is a lot easier when you have help, so make it worth their while to go out and do this for you.

One way to build your email list is to have your current subscribers help you out. Think of rewards you can offer people who are able to convince others to join your list. When people receive your newsletter or mailing, it's easy enough for them to forward it if they have a good reason to do so. When someone signs up a new person, you'll want to know who did the referring, so you should create tracking numbers for every subscriber. It's a good idea to have a great prize for the person who signs up the most new subscribers. The basic concept isn't very different from rewarding employees who bring you new business. The primary difference is that the people who already subscribe to you will carry more weight because it counts as &quot;word of mouth&quot; promotion, which usually carries more weight than straightforward marketing.

You'll find plenty of effective strategies to build a subscriber list and then increase its size. Just apply a little creativity. You have nothing to lose because if one of your ideas doesn't work, you can always drop it and try something else. The important thing is to put together a list of subscribers who are eager to hear from you and who are interested in purchasing what you are selling. This is where you will truly make money. Don't wait forever; get started as soon as you can! How to Expand Your List An email list is one of the most effective instrument in a marketers arsenal, which is a fact we all know. The second you enter the internet marketing world, you discover how important email marketing can be. Everyone knows that their most important profit generator will be their list. Of course, if you can only get a few people to sign up for your list, this is not going to be the case for you. How can you avoid this issue? In this article, we will be discussing a few suggestions you can implement to grow your list with more subscribers, which means you will eventually be making more money. Don't forget about business cards.

Business cards are generally seen as a traffic generation tool with the website being the tool to get people to opt-in. How about skipping over that step? You have plenty of space on your business card, after all. You could use the back for a few lines detailing an offer of what people will receive if they sign up for your list. Discounts on future purchases, gifts, contest entries and more are just a few of the things you can use to entice them with. You'll be able to see exactly where the new subscribers are coming from, besides gaining many new subscriptions with this approach. Attend trade shows in your field. You can meet a lot of people and form relationships, and if you have a clipboard with you, you can even get them to register for your list. This approach allows you to build your network and your list concurrently. Be careful though as you don't want to annoy the show's organizers who might not take kindly to you using their time and space to do business without a booth of your own. If they're okay with it, you'll build your list and expand your network of real-world contacts at the same time. Host an event for other local business owners that relate to your niche. Almost any venue will be suitable for such an event. Almost any commercial space is available for rental, from an art gallery to a restaurant or a bar. Sell tickets to the event if you want to recover the money you paid for renting the place. If you truly want to grow your list exponentially then make the attendance free but provide an &quot;opt-in&quot; sheet at the entrance. If the sign in sheet for the event is the same thing as your opt-in sheet, then you'll get the details of many more people. You'll find plenty of effective strategies to build a subscriber list and then increase its size. Why not get creative with it? After all, if one of your ideas doesn't really pan out, you can always just stop it and move on to something else. The idea is create a subscriber list with people who not only want to read your messages but to also purchase from you. This is the place the real money will come from. Start implementing these ideas as soon as possible.

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